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Illustration of a person assembling a wooden chair in a home workshop, surrounded by tools and materials, with the text “Maximize ME time” and a doorbell ringing nearby.
Stylized illustration of a person chopping vegetables in a modern kitchen with a HelloFresh meal kit, while the text “AWS powers HelloFresh” appears overhead.
Illustration of a smiling person shown on a dinner plate against an orange background, with cutlery on either side and the text “to delivering custom meal kits to millions.”
Stylized illustration of hands arranging fresh produce such as avocado, lime, herbs, tomato, and garlic on a preparation surface, representing ingredient sourcing.
Door peephole mad with the HelloFresh logo

In 2024 I worked with AWS to storyboard and create the static assets for an animation focusing on their work with Hello Fresh. 

All scenes and artwork were delivered with adjoining storyboards, as layered files, optimised for animation.

The illustrations followed AWS’s new branding, mixing clean vector shapes with textured, gradient-rich details.

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CREDITS

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Creative Director: Ryan Hammill

Art Director: Megan Brink

Motion Designer: Megan Brink

Copywriter: Stephanie Smith

Illustrator: Lydia Hill

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