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"The thing I most appreciate about working with Lydia is her willingness to listen to and incorporate our feedback so that we have the best possible end-product for our institution.
With the creation of custom illustrations for our university, Lydia has helped us introduce a new, unique element to our creative toolbox that is both on-brand and sets us apart from the competition.
I would absolutely recommend Lydia’s talents. In addition to her obvious skill with illustration, Lydia's professional approach, strong communication skills and willingness to collaborate make her an easy choice."
- -Jess Betts, Manager of Creative Services and Marketing Specialist, University of Northern Iowa.
In 2020, I was approached by the team at UNI to create a series of spot illustrations for the university's rebrand. The spot illustrations were to consist of a series of student characters, as well as props and landmarks
UNI wanted the artwork to be in the UNI's brand colours, royal purple and golden yellow, as well as feature the UNI's new logo.
The UNI wanted a set of student characters to be based on the most common majors on campus; Technology, Education, Science, Music, Business, and Art, as well as a general graduate character.
I also created a series of stop illustrations of various objects, including the Campanile tower, megaphone, tablet, mortarboard, laptop, smartphone, backpack, diploma, adirondack chairs and some flowers seen on campus: pansies, tulips and crocus.